In recent years, images Western model appear densely in promotional campaigns in Vietnam, from fashion and cosmetics to real estate and technology. What makes brands willing to invest in international faces instead of choosing domestic models? Let's go together Top Model Management analysis 5 reasons why Western models are popular in brand communication today.
1. Outstanding Appearance
Western models often have a distinctly different appearance compared to the general population in Vietnam. They have sharp features, outstanding height, uniform physique, and healthy pink or brown skin. When appearing in TVCs, lookbooks or events, they often create a new and outstanding feeling, thereby attracting the audience's attention.
Đặc điểm nổi bật này không chỉ dừng lại ở yếu tố thẩm mỹ mà còn giúp thương hiệu ghi dấu ấn trong tâm trí khách hàng. In a competitive advertising environment, making an impression at first sight is extremely important. Western models, thanks to their unique appearance, easily become the focus of the image, making the campaign stand out from its competitors.
Ngoài ra, yếu tố ngoại hình còn giúp định hình phong cách thương hiệu. For brands with high-end positioning or a modern, trendy feel, using Western models is a strategic step to maintain image consistency in media channels.
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2. Increase the Image Value of the Brand
In the marketing industry, images act as non-verbal language to convey messages. Western models are often chosen for brand campaigns thanks to their ability to create high-end perceived value right at first glance. Using models of international standards helps the product stand out and create a sense of credibility.
When brands use Western models, they not only show their aesthetic aspect but also show their class, professional investment and ambition to reach an international level. This is especially important for industries that need to convey sophistication and luxury such as high-end fashion, cosmetics, furniture, high-end real estate, watches, and cars.
Choosing a Western model helps strongly affirm the brand's message, while creating a synchronous effect on media platforms such as television, social networks, POSM or advertising publications.
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3. Suitable for Products Targeting Global Customers
In the context of global integration, many Vietnamese businesses are oriented towards export or international cooperation. At that time, the images used in the communication campaign need to be suitable for global tastes. Western models become the ideal choice because they represent a familiar image standard to international customers.
Furthermore, for products that need to convey a modern, liberal lifestyle or cosmopolitan (multicultural) spirit, Western models easily bring the right feeling without the need for complicated explanations. They act as a cultural and image bridge between domestic brands and the global market.
Top Model Management found that brands of organic cosmetics, exported kitchen equipment, high-end furniture... often use Western models to simulate the context of product use in an international environment. This both supports the brand image and makes the content easily adaptable for foreign distribution channels.
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4. High Professionalism in Work
Professionalism is a key factor in every communication project. Western models are often well-trained from a young age at international modeling centers, with experience working in strict environments regarding hours, professional ethics and discipline.
Top Model Management has cooperated with hundreds of Western models and noted that most have a serious working attitude. They arrive on time, quickly read and understand the brief and are able to adjust their pose and charisma according to the stylist or photography director's requests.
Not only in the studio, Western models also demonstrate good coordination at outdoor shooting locations, events with many attendees or difficult settings. This helps save time, optimize production costs and minimize risks during the shooting process.
5. Make a Difference for Advertising Campaigns
Trong thời đại người dùng bị bội thực hình ảnh, một chi tiết khác biệt có thể tạo ra cú đột phá truyền thông. The appearance of a Western model is a visual highlight that helps the advertisement "touch the eyes" of customers in just a few seconds.
Nhiều thương hiệu thời trang, ẩm thực, công nghệ đã chứng minh rằng các chiến dịch có người mẫu Tây thường đạt tỷ lệ tương tác cao hơn trên mạng xã hội. Especially for industries that need viral videos or visuals on Instagram, TikTok, creating unique images is the key to success.
Not only that, in events such as product launch ceremonies and trade fairs, the appearance of Western models helps increase prestige and create a crowd effect. The media easily recorded, attendees were excited to share, and the entire brand spread naturally.
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Top Model Management – Professional Western Model Provider
We, Top Model Management, là đối tác tin cậy của nhiều thương hiệu lớn trong lĩnh vực thời trang, mỹ phẩm, nội thất, F&B và công nghệ. Chúng tôi sở hữu mạng lưới người mẫu Tây đến từ nhiều quốc gia với ngoại hình đa dạng, phong cách hiện đại, và hồ sơ casting đầy đủ.
Top Model ensures a fast, transparent booking process, supports the creative team in creating concepts and is ready to provide a portfolio for brands to choose from. The coordinator team at Top Model Management always accompanies from the beginning to the end of the project.
>>> Xem chi tiết portfolio của Top Model Management HERE.
If you are looking for an outstanding, luxurious and unique image solution, contact Top Model Management today for detailed advice, a price list and a model profile demo suitable for your product.
Contact information details:
- Address: 962 Nguyen Kiem, Ward 3, Go Vap District, Ho Chi Minh City
- Email: topmodelhcm@gmail.com
- Hotline: + 84 898878815
- Fanpage: https://www.facebook.com/topmodelhcm/
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