Compare Western models and Vietnamese models - Who should choose for the advertising project?

In the field of modern advertising, the image of a model is not only a means of product transmission but also plays a role in shaping emotions and brand value. The selection of suitable models is a key factor that directly affects communication efficiency, brand identity level and the ability to close orders. Many businesses are now facing a big question: Should choose a Western model or Vietnamese model For advertising campaign?

Each option has its own advantages, but there are also limitations that if they do not understand, the brand may have difficulty conveying the message properly to the target customer group. The following article Top Model Management Will help you understand the characteristics of each model group, analyze when to choose Western model and when Vietnamese model is the optimal choice.

Western model: Advantages and limitations

Appearance characteristics

Western model Usually has a height of 1m75 or more, standard shape, clear lines. Bright hair, white skin and sharp face corner help them stand out even in the frame. When appearing in front of the camera, they attract quickly and create a sense of elegance and modernity.

Advantage

• Different beauty, attractive: The most prominent feature of Western model is the diverse beauty of morphology, skin color, hair color and style. The lines of sharp face, deep eyes, bright skin or healthy tanned create an attractive overall, helping the product or brand to be significantly exalted.
• Ability to create strong impression: The "strange but attractive but attractive Western model makes the product or brand more outstanding among the countless advertising information. With a unique appearance and professional style, Western model easily captures the attention in TVC, Advertising image or event.
• Suitable for global trends: In the era of globalization, the brand not only serves domestic visitors but also has an international expansion strategy. The image of a Western model helps convey a global message, easily received in many different cultures.
• Luxurious and luxurious positioning: With the appearance often associated with professionalism, trendy and international, Western models easily help brands positioning products in the high -end, luxurious segment.
• Experienced: Most Western models have a basic training and have worked in many large markets such as Europe, the US or Japan. They understand how to express the form, face expressions and coordinate with professional crews. This helps the process of advertising to take place quickly and effectively.

Disadvantages

• High cost: The cost of hiring Western models, especially experienced models or from large agencies, is often significantly higher than Vietnamese models. This price can range from a few hundred to thousands of dollars for a shoot/rotation, depending on the reputation and job requirements.
• Language and cultural barriers: Some Western models are not fluent in Vietnamese and may not understand the indigenous cultural factors. This sometimes makes it difficult to convey the message or show the brand spirit without a timely support crew.

When should I choose a Western model?

1. When you want to create an international image
   Cosmetic brands, high -end fashion, technology or cars should prioritize Western models to create a sense of elegance, modernity and homogeneity with the international market.

2. When targeting Chinese customers - upper Luu
   This segment is easily convinced by the image element. They care about the elegance and sophistication in each frame. Western models help convey this better than domestic models.

3. When you need a viral on social networks
   As long as the image of a beautiful, different Western model, coordinated with the Vietnamese context, the campaign easily spreads. Network users will be curious, sharing and creating natural communication effects.

4. When there is an international goal
   Even with the domestic brand, if you want to develop a foreign market, using a Western model in the early stages will help impress well.

Vietnamese model: Advantages and limitations

Appearance characteristics

Vietnamese model There is a variety of shapes, skin color and style. With an average height of 1m68 to 1m75, slender physique and delicate face Asian. They possess light or light skin, suitable for many styles of photography from traditional to modern. The proportion of body balanced, gentle facial expression helps them easily create sympathy with the audience in the country.

Advantage

• Understanding the Vietnamese market: Vietnamese models have a great advantage in capturing social contexts, market beauty and domestic consumption trends. They easily express emotions, physical language and expressions suitable for the target audience of Vietnamese businesses.
• Reasonable cost: Compared to Western models, the cost of hiring Vietnamese models is usually significantly lower, consistent with the budget of the majority of small and medium enterprises in Vietnam.
• Easy to communicate and work: Direct communication in Vietnamese eliminates the misunderstandings that can occur due to language or culture difference. The production team and model can exchange ideas smoothly, quickly capture requirements and edit in real time.
• Suitable for traditional or domestic brands: For businesses aimed at universal customers or the desire to keep Vietnamese cultural identity, domestic models help convey the message easier to access and closer to the public.

Disadvantages

• Less in the original strong impression: Although possessing diverse beauty, in some cases, Vietnamese models may be difficult to create a "breakthrough" or a strong, unique visual impression like a Western model, especially when the goal is to attract instant attention on the globe or want to show a completely "different".
• Appearance is not really uniform: Although there are many prominent faces, most Vietnamese models are still limited in height, body shape ratio or uneven in posing, facial expressions. This sometimes makes it difficult for international or high -tech concepts.
• Diverse experience: Some models are very professional, well-trained, but there are also many models who do not have much experience, lack the flexibility in expressions or posing, requiring the crew to guide more. In order to find a really suitable Vietnamese model and meet the quality requirements, businesses need to invest time and effort in the process of selection and casting carefully.

When should I choose Vietnamese model?

1. When you need to convey the message close, easy to access
   With gentle Asian beauty and friendly style, Vietnamese models help the brand easily connect emotions with domestic consumers.
2. When working with limited budget
   The cost of hiring Vietnamese models is often significantly softer than international models, very suitable for small and medium enterprises or short -term campaigns.
3. When the product has Vietnamese cultural identity
   Campaigns related to Tet, cuisine, local tourism or traditional values ​​should prioritize Vietnamese models to increase authenticity and empathy.
4. When you need to communicate and coordinate flexibly
   There is no language barrier to help the working process become smooth, save time and avoid incurring costs from translating or further support.
5. When it is necessary to spread brand image in the domestic market
   Vietnamese models have a large number of followers on social networks, easily sharing the image of the campaign to the right target audience.

Hire a model at Top Model Management - The optimal solution for the advertising campaign

If you are looking for a quick, professional and effective solution to enhance brand image, service Hire Western model at Top Model Management Is the choice worth considering. We not only provide a variety of models in appearance, nationality and style, but also ensure professionalism throughout the cooperation process.

In Top Model Management, Western models are carefully selected from countries with developed fashion industry such as France, USA, Russia, Ukraine, Brazil ... They own the ideal height, standard body ratio, professional performance style and diverse physical expressive skills. This makes it easy for the brand to convey the image message in a sharp and depth way.

We have a team of experienced bookers, ready to advise and propose models suitable for each type of campaign: from TVC, lookbook, static photos, show to promotion of e -commerce products or international events. The process of working transparent, commitment on schedule and comprehensive support from the idea to production.

To get an accurate and most accurate quotation with your needs, please contact us directly!

• Address: 962 Nguyen Kiem, Ward 3, Go Vap District, Ho Chi Minh City
• Email: topmodelhcm@gmail.com
• Hotline: + 84 898878815

Conclude

Even though it is Western model or Vietnamese model, The most important factor is still in accordance with the brand goals, customers and the message you want to convey. Western models help make a strong impression, affirm the level and connect the global market. Meanwhile, Vietnamese model brings closeness, understanding indigenous culture and optimizing costs.

If you are in need of a professional unit, you can advise and provide suitable models for each type of campaign, Top Model Management It is a reliable partner. With a team of citizenship models, flexible and experienced working process, we are ready to help your brand stand out, professional and different in every media channel.

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