Up to now, the Kol community in Vietnam is truly a strong community. Along with the development trend in the world, providing reviewers and KOLs operating in all fields, serving advertising needs in all industries.
Kol is divided into 3 groups:
– The first group includes singers, actors, models, people with social network followers ranging from several hundred thousand to several million people. This group is often invited to be a brand representative or image representative of a brand or product.
– The second group are people with knowledge and experience in a field. They are people who specialize in writing articles or giving reviews about products and services. People in group 2 have a following of several tens of thousands to several hundred thousand people.
– Group three is the small and super small Kol group, with a following of 100,000 people or less on social networks.
Kols can cooperate to promote one or more brands at the same time. The higher the group, the higher the cost paid to the Kols. Payments to Kols also depend on their popularity and interaction on social networks, usually the amount ranges from millions to hundreds of millions of dong for each project they cooperate with.
Kol's role in the Enterprise's marketing strategy
Advertising products through celebrities, Kol is the link to the success of the Marketing campaign. Depending on the project scale and the spread of Kol, companies choose to cooperate with the right people, suitable for the business field.
Taking advantage of the explosion of social networks and the fast transmission speed on the Internet, your products and services will reach customers quickly. Use by celebrities and then reviews of quality adds trust to online users and drives higher purchasing behavior.
If you know how to combine Kol Marketing and other online advertising methods, your Marketing strategy will be very successful. Kols show stronger communication effectiveness, wider spread, business and service brands as well as products will reach customers closer and more.
Do KOLs make a lot of money?
It is true that the KOL profession helps young people earn a lot of money. If you know that a few hours at an event for KOLs with a high number of followers on social networking sites like Facebook, Instagram or Youtube costs from 2,000 - 3,000 USD, you will understand why everyone, everyone flocking to pursue the illusion of becoming an "influential person". However, KOLs are also a profession with tremendous media pressure. Personal pages on social networks help KOLs make a lot of money, but they can also easily become victims of social networks. “Once you have determined to become a star on social networks, you need to prepare yourself to face a series of problems. Therefore, you need to accept risks and unexpected risks."
Besides, there are many KOLs who still face advertising problems but have not used the products. Many KOLs just accept money and promote the product even though they have never used it, causing negative effects on users as well as KOLs. When today, counterfeit products and poor quality cosmetics are increasingly widespread in the consumer market, with their influence, KOLs need to have the right perspective and choice for each message they send. I sent it
Professional KOL provider
The KOL and influencer market has emerged as a new way of marketing in Vietnam. Instead of running aggressive advertising but not creating effective effects, many companies and businesses choose KOLs and influencers to represent and promote their products. Consumers today tend to trust more the promotions of those they follow. From there, sales revenue will grow more.
However, many marketers are confused about choosing a reputable unit to send money to for their marketing campaign.
Top Model is the perfect choice for golden customers with many years of experience in the field of media and advertising. With a team of young, dynamic and market-savvy staff, we will provide accurate advice, reasonable quotes, in accordance with the goals and budget of each event.
Contact hotline immediately for free consultation and quote.
