If you've ever been to the trade fair, the event of launching a new product or simply walking around and encountering a spectacular roadshow, perhaps you have seen the image of the boys and girls dressed, smiling welcome guests, product introduction or gifts. These are PG (Promotion Girl) and PB (Promotion Boy) Event models that play an important role in promoting products, brands and making a mark in the hearts of customers.
So exactly what is PG PB? What does their work include, is it easy to do? If you are curious or want to learn to hire or pursue this job, let's Top Model Management Find out the article below!
What is PG PB?
PG A short for "Promotion Girl", and PB is "Promotion Boy", simply speaking, these are event models, hired to promote products, brands or services at programs such as fairs, exhibitions, opening shops, product launches or community events ....
PG/PB is usually young people with good -looking appearance, professional style and good communication ability. But not only "standing for beautiful", they are also the person who interacts directly with customers, transmits information and creates a brand impression in times of times that need prominence.
What is PG, PB's work really?
In words, PG and PB are the people standing at the first route in every media campaign offline. They are the first people that customers contact, and also the one who can decide the initial impression of customers with the brand is positive or negative.
For example, in an event of opening a cosmetic showroom, PG will take on guests, distribute leaflets, invite guests to try the product, introduce the use of each type and lead guests to the experience area. If PG does well, customers not only stay longer but also easily open their hearts, creating sales opportunities at the event.
The role of PG, PB for the brand
First, PG and PB are the face representing the brand at the event. When guests enter a stall at the fair, the first person they contacted was not a company employee but PG/PB. So, the way of talking, attitudes, appearance and enthusiasm directly affects the feelings of the guests.
They are also the one who retains guests in the organization area. An event without PG or PB, the air will be easily "cold", lack of vitality. But just a few PGs know how to talk, organize small games or invite to experience the product, the whole area becomes exciting and attracts passersby.
In addition, they are the ones who directly convey the message and features of the product to customers. For example, in a campaign to introduce a new line of drinking water, PG can invite guests to try, then share the highlight such as "Water is completely unused but still sweet from natural sweet grass, good for dieters".
The skills needed to be PG, PB good
Many young people think that they only need to be able to work as a PG, but the truth is that this job requires a lot of soft skills that if missing, you will be difficult to do for a long time.
First of all, communication skills. You can not invite guests to try the product with a cold face or an invitation to sleep. A professional PG will know how to talk lightly, use cute words and positive muscle language to make guests feel comfortable.
Next is the ability to persuade. Assuming you are promoting a water purifier, you need to know how to emphasize the benefits such as "help reduce the cost of buying bottled water", "filter the harmful bacteria" ... Instead of just saying: "This water filter is very good, brothers and sisters".
Also need to mention the situation of handling situations. In a crowded environment such as fairs or outdoor events, it will not rare situations such as customers to spill products, changing weather, sounds that have problems ... At that time, you could not lose your temper. A good PG or PB will always keep a smile and find a way to solve or quickly notify the person in charge.
Group work is also an important part. PG/PB usually does not work alone but in a squad of 2–10 people or more. So you need to coordinate well, do not "do too much", do not compete, but support each other to create a synchronous and professional image.
When should the business hire PG, PB?
Depending on the product, customer objects and event goals, businesses can choose to hire PG, PB or both. Here are some practical examples:
If you sell cosmetics, skin care products, or items towards women such as fashion, spa, functional foods for women, the use of PG is a reasonable choice. PG with a gentle, sophisticated appearance will help female customers feel friendly and easy to open to share.
Conversely, if you are organizing events for technology products, sports equipment, motorbikes or game, the items with the main customer file are men - should prioritize renting PB. The dynamic, technical understanding boys will help convey information in a stronger and more accessible way.
In large -scale events such as international fair, big brand launching ceremony, Roadshow combined with gifts and customer interaction, the combination of both PG and PB will help increase communication efficiency. They not only share their work but also help the event area become more diverse and attractive.
Want to hire PG, professional PB to contact?
If you are a business that is looking for a reputable, professional PG/PB supplier, you can refer to Top Model Management As one of the leading companies in Vietnam Provide event personnel, westerner, performer,…
Strong point of Top Model Management As a carefully selected PG/PB team, well -trained and experienced in hundreds of different events. Besides, the process of fast working, supporting customers in time and always ensuring the schedule is the reason why many big brands continue to cooperate for a long time.
Contact information:
- Address: 962 Nguyen Kiem, Ward 3, Go Vap District, Ho Chi Minh City
- Email: topmodelhcm@gmail.com
- Hotline: +84 898878815
Common question about PG, PB
1. What is the income of PG, PB?
The level of remuneration fluctuates depending on the event, working duration and job requirements. Typically, PG/PB income is from 200,000 to 800,000 VND, there are big events or high -end brands that can be up to 1 - 1.5 million/session.
2. Can PG, PB can be hired by the hour?
Have. Currently, the companies that supply PG/PB all have flexible rental packages by the hour, by session, by day or long -term campaign. This helps businesses to be more active in budget and time.
3. Do you need a new height to be PG, PB?
Height is an advantage, especially with events that require body uniforms, luxurious images. However, many programs do not put this factor that is polite, communicative and suitable for the product.
4. PG, PB is a professional model?
It is not required to be a professional model to make PG, PB. However, this job requires good -looking appearance, good communication and professional attitude. Many students and dynamic young people can also do PG, PB part -time, as long as they meet the requirements of the event.
conclude
PG, PB profession is not merely the work of the event. They are the one who connects the brand and the customer, which is the first impression and sometimes the reason for a successful campaign.
If you are a business, invest in the right place by choosing an experienced personnel provider, understanding the market and in accordance with the message you want to convey. If you are the one who wants to try PG/PB, remember that this is not just a "left hand for students" but a real job if you seriously train skills.
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