In recent years, it is not difficult to see the image of Western models appearing more and more dense in the advertising campaigns of Vietnamese brands. From flashy TVCs to trendy lookbook photos, the presence of foreign models is becoming a trend to raise the image of the product and brand of the business. However, whether Should hire a Western model For your project? And if so, what should be noted to avoid risks and effectively exploit? Please join Top Model Management Find out now!
Who is the Western model? And why is it always sought after?
In the advertising industry in Vietnam, the term "Western model"Usually used to refer to models with non -pure Asian appearance mainly from Europe, America, Africa or breeding between races. They are not necessarily international famous people, but they all possess outstanding features such as tall physique, bright skin, sharp lines or charming - creating an "international" appearance that attracts eyes.
Sở dĩ người mẫu Tây được các nhãn hàng ưa chuộng là vì hình ảnh của họ mang đến cảm giác mới mẻ, đẳng cấp và hiện đại. Trong các ngành hàng như thời trang cao cấp, mỹ phẩm nhập khẩu, nội thất, bất động sản hoặc F&B hướng đến khách hàng quốc tế, việc sử dụng người mẫu Tây giúp xây dựng hình ảnh thương hiệu sang trọng hơn, đồng thời tạo được điểm nhấn trong mắt khách hàng.
Should I hire Westerners? Advantages to know
The most noticeable thing when hiring a Western model is the brand image becomes more professional and eye -catching. In advertising photos or videos, the appearance of a foreign model can "upgrade" the product, creating a feeling that this is an international item, although the product is produced domestically.
Besides, Western model has the advantage of expressive spirit, professional performance skills (due to trained or experienced). This helps the shoots or scenes to achieve the desired visual effects in a short time, saving post -production costs.
In particular, with global brand positioning or expanding the market to the international market, the use of Western models also shows the vision and strategy of the business. This is a significant plus point in the eyes of partners and investors.
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Disadvantages worth considering
But do not rush to decide, besides the interesting benefits, Hire Western model Also comes with certain barriers. The first is about the cost. On average, the price of Western modeling will be 1.5 to 3 times higher than Vietnamese models, depending on the level of professionalism and project requirements. This requires businesses to have a large enough communication budget if they want to maintain this image for a long time.
The second is the language and communication element. Not all Western models have the ability to speak Vietnamese or understand Brief quickly. Without the interpretation team or creative know how to lead, the photo shoot is easy to have problems or take time to edit the post -editing because of "deviation of the concept".
If you choose the service provision service Top Model Management There is no need to worry about this issue. Models are regularly supported with bilingual briefing and interpreters if needed, to ensure a smooth connection between the production team and the model, especially in large -scale projects or highly creative factors.
In addition, not all products are suitable for foreign models. For example, traditional items, local products, domestic food ... Sometimes the use of Western models makes viewers feel strange, unable to link emotionally. In this case, the image of "Vietnamese - Vietnamese products" still brings more honest and closer effects.
In what cases should I hire a Western model?
If you are working on an advertising campaign that needs to create an "expensive", "breakthrough" effect or towards international customers, the Western model is a very worthy choice. This is especially true for areas such as:
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Advertising cosmetics, fashion, high -class spa
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Introducing imported furniture products
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TVC or Banner Communications for hotels, European -style restaurants
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Shooting modern style, minimal or high fashion
Top Model Management Currently providing many flexible model booking packages by the hour, sessions or package according to the campaign to help businesses easily optimize the budget while still gaining quality images.
Western model vs Vietnamese model: Who chooses, "hit the file"?
A Western model will help create a different accents and match the international brand image. But sometimes, it is the familiar image of Vietnamese model that brings closeness and easily empathy for domestic consumers.
To choose the right model for the right product and team Top Model Management Always consulting brand orientation, industry and target customers instead of choosing a model according to "beautiful taste".
What is the cost of hiring a Western model in Vietnam today?
In the Vietnamese market, the cost of hiring a Western model is very diverse, from the magnetism 3 million to 20 million/Working session, depending on specific requirements. (Price is for reference only)
If you are in need of specific quotes, do not hesitate to contact directly Top Model Management We will send portfolio Samples in accordance with your requirements and budgets in the fastest time.
Contact information details:
- Address: 962 Nguyen Kiem, Ward 3, Go Vap District, Ho Chi Minh City
- Email: topmodelhcm@gmail.com
- Hotline: + 84 898878815
Important note when renting and working with Western models
In order for the photo shoot or advertising to go smoothly, you need to carefully prepare a clear working contract, which specifies the time, the right to use the image, the scope of the communication and the payment terms. Top Model Management Always ensure transparency and legality in all booking contracts, from visa requirements, accommodation, to image right after advertising release.
Conclude
Back to the main question "Should you hire a Western model for the advertising campaign?" The answer is not in "whether or not", but is "Is it suitable or not". If your project needs an international, different image and have a big enough budget, hiring a Western model will be an effective option and make a clear impression. However, do not forget to consider linking with customers, brand messages and media context.
If you want Rent a professional, reputable photo model from Top Model Management, we are proud to be a reliable partner for more than 200+ brands in Vietnam Provide event personnel, Western model, ... The quality from international fashion faces to multi -style models serving TVC, events, lookbook, livestream ...
Contact us immediately for appropriate sample advice, receive preferential quotes and accompany in the most professional advertising campaigns.