Choosing an appropriate advertising model is an important factor to help promote the product effectively. A right face will help your product easily reach the target audience and increase brand awareness. In this article, Top Model Management Will share how to choose an effective advertising model to suit your advertising campaigns. Let's follow the article below:
Model's role in the advertising campaign
Before going to the details of choosing an ad model, Top Model Management will briefly talk about the role of modeling in advertising campaigns to help you better understand why they are always important.
The advertising model plays a central role in every marketing campaign. They are the direct bridge between the product and the customer.
- Create the first impression and attract attention: At first sight, the model helps attract the eyes of the public. A prominent face, suitable for creating curiosity, encouraging viewers to stop and learn about the product.
- Building identification and brand personality: The selected model can shape the style, image and core values of the brand. The consistency in using models helps customers easily recognize and remember the brand.
- Transmission of product messages and emotions: Through expressive, action and manner, the model conveys the invisible values of the product. They turn products from inanimate objects into a vivid experience, evoking emotions for viewers.
- Promoting purchases and conversion: When the model shows satisfaction or benefits from the product, it encourages trust in consumers. Viewers imagine themselves using the product, thereby promoting purchasing decisions.
The consequences of choosing the wrong model
Advertising models bring many benefits to businesses. However, if you choose the wrong model, surely the campaign will not bring high efficiency as expected. It will lead to many risks such as: The advertising budget is wasted, the brand image may be misunderstood, the advertising campaign does not achieve the set goals, a model that does not represent the value of the product will cause the advertising message to be diluted, customers feel no connection, leading to ignoring ads. This directly affects the sales and position of the brand in the market.
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Core factors to be determined before choosing a model
Before starting to search for models, it is important to identify the core factors. Top Model Management has summarized some of the following, you can refer to:
Understand your products/services
Define the nature of the product or service is the foundation for all marketing decisions.
- Outstanding features of the product: Each product has its own values. List the uses, benefits and unique points of the product. For example, a skin care product needs a model with healthy, radiant skin.
- Industry and market segment: Sorting products of which product. Determine the market segment that the product targets. This affects the style and image of the model.
- Style and message you want to convey: The brand wants to show the elegance, youthful, friendly or dynamic? What is the main message of advertising? Model needs to be able to express these styles and messages.
Portrait of target customers
Know who customers are help you choose the model that they can contact and trust.
- Age, gender, interests, habits: Collect demographic and psychological information of customers. A product for teenagers needs young models.
- Where they live, communication channels often approach: Determine the location and how customers receive information. This affects the choice of influential models in those channels.
- Their values and expectations for products/brands: What do customers expect from your products and brands? Model needs to show the values that customers seek.
Objectives and budgets of the advertising campaign
The campaign and budget goals are two determinants and orientations for choosing a model.
- Specific objectives: You want to increase brand identity, increase sales, or launch new products? The clear goal helps you choose a model that is likely to achieve that goal.
- Budget for modeling and producing content: Determine the maximum cost you can spend for the model. The budget affects you can choose a professional model, celebrity or KOL.
- The main advertising channel will use: TV, social networks, newspapers, or events? Each channel requires a different type of model and style.
The "gold" criteria to choose the appropriate advertising model
Choosing a model for an advertising campaign is an important decision to help improve the effectiveness of the message. Here are the factors to consider:
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Appearance and style suitable
Model needs appearance compatible with the product. For example, sports products should choose models with strong physique, while high -end products need a model with luxurious charisma. In addition to appearance, the model's personal style must be in harmony with the brand identity, thereby creating a strong and true connection. -
Ability to transform and act
A flexible model in expression and posing will help the campaign become vivid and convincing. Model should be able to express many different emotions and roles, from which it is easy to convey advertising messages naturally and attractive. -
Prestige and influence
Famous models or Kols/Influencers have the ability to reach a large audience, creating a strong spread effect. However, it is important that the model must be compatible with the target audience of the brand to create a real connection with customers. -
Professional ethics and working attitude
Professional, punctual and easy to cooperate are indispensable factors. The model must ensure a serious working attitude, avoiding scandals that can affect the brand image. -
Budget and investment efficiency
Choosing a model needs to be based on budget and efficiency. Sometimes, a model is less famous but suitable for the product that gives a higher whip rate, so it is necessary to carefully consider the cost and benefits when making a decision.
Process of searching and cooperating with advertising models
After knowing the selection criteria, the next step is to implement the search and cooperation process. This is the period when you turn theoretical into action, search and work directly with the model. The clear process helps you optimize the search and make sure all agreements go smoothly.
Effective modeling channels
The right channel approach helps you find a suitable model quickly.
- Agency/Model Company: This is the most popular and safest way. The agencies like Top Model Management Providing a list of diverse models, clear records and responsible for quality and legal assurance.
- Online booking platforms: Many websites specialize in casting or online model booking. These platforms allow you to post requests and receive documents from the interested models.
- Social network (Instagram, Tiktok, Facebook): Many free models or micro-influencer can be found on these platforms. You can review their style and interaction level.
- Introduction from colleagues, partners: The network of relationships can bring valuable suggestions from people who have experience working with the model.
Work process and contract
A clear working process and the white contract are necessary to avoid disputes and ensure benefits.
- Clearly required documents (Brief): Write a detailed brief version, target customers, campaign goals, modeling requirements (appearance, experience, skills), budget and time. This brief is the basis for the agency or model to understand your needs.
- Interview and audition (casting): After receiving the application, select potential candidates to interview or audition. Through the casting, you directly evaluate the acting ability, attitudes and models of the model.
- Negotiate and sign contracts: Agreement on costs, working time, image use rights and other terms. The contract needs to be clear, transparent, and protect the rights of both sides. Pay attention to the provisions of the scope of image use (time, area, communication channel).
- Prepare scripts and shooting/filming: Provide detailed scenarios, necessary props and clear guidance to the model before the meeting.
Providing advertising models - Top Model Management
Top Model Management Provide professional models For advertising campaign. The team of models meets all needs, from fashion to food. Each model is chosen based on appearance, skill, and suitable for the brand. If you choose the Top Model will not take too much time to choose a model, this has been worried. As long as you provide Brief, we will advise to send the sample list for you to choose.
Top Model Management quality assurance. Model has experience working with big brands, increasing campaign efficiency. Support service from selection to contract signing. Customers receive detailed advice to achieve advertising goals. There have been many big brands cooperating with us such as: Honda, Vespa, Volvo, Meta, ...
Contact Top Model Management to find the right model. The team is ready to support 24/7. Start a successful campaign today! Contact now.